viaLetter is a leading provider of 3D letters on the Internet. This Overall Privacy Statement discloses the privacy practices for the entire viaLetter web site.

Statement
viaLetter respects your right to privacy. Because we gather certain types of information about our users we want to help you understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather and how we use it.

What Information does viaLetter collect?
Our primary goal in collecting personal information is to provide you with the best and most useful content and services. Because we derive revenue mainly from advertising, collecting information is essential to keeping our services affordable to users.

We collect personal information about our users during usage of the viaLetter service, from our use of 'cookie' technology as you use the service and during sending or viewing an ecard through viaLetter or while subscribing to our newsletter and special offer services.

What is viaLetter's practice regarding cookies?
Your Internet browser has a feature called "cookies" which stores small amounts of data on your computer about your visit to Internet sites. You do not need to have cookies turned on to visit viaLetter. Cookies alone tell us nothing about who you are unless you specifically give us personally identifiable information which we may use to enhance your services in the ways described below. You may choose not to allow cookies to be collected by adjusting your settings on your browser.

We use technologies, including electronic images known as Web beacons (called a transparent GIF or single-pixel GIF) that allow us to track general user traffic patterns. We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our site, and information about pages you visited. The information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you unless you have specifically given us personally identifiable information. We may use the information to enhance your services in the ways described below.
• We use cookies and tracking technologies in a variety of ways, including:

• Keeping count of return visits to our site or our advertisers' or partners' sites

• Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web site and advertisement usage

• Determining which features our overall user population likes best

• Saving your name & Email address so you don't have to re-enter it each time you visit our site

• Display the most appropriate advertising based on your interests

We allow other companies that are presenting advertisements on our sites and, sometimes, in our newsletters to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the website of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers' use of tracking technology is subject to their own privacy policies.

How does viaLetter use the information it collects?
We use the information we gather for the following purposes:
• To customize the advertising and content you see

• To enhance the user experience in our site. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages.This helps us continue to build a better service for you.

• To fulfill your requests for fresh content and services.

• To send you information you agreed to receive about topics we think will be of interest to you

How does viaLetter share this information and with whom?
We aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally. For example, we may tell our business partners how many customers in certain demographic groups sent certain ecards.

Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:
• To comply with legal process such as a search warrant, subpoena or court order;

• To protect the company's rights and property;

• To investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;

• To protect against misuse or unauthorized use of our web site and/or the viaLetter service;

• During emergencies, such as when we believe someone's physical safety is at risk.

What is viaLetter's practice regarding IP addresses?
We collect and analyze traffic on our web site by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.

What is viaLetter's practice regarding Newsletters & Special Offers Mailings
When you send one of our messages, the information you provide to us is used by viaLetter to send offers & promotions from us. This information resides with viaLetter and is not disclosed to third parties.

All offers & promotions are sent directly by viaLetter. This will help us in directing to you offers that are more likely to be of interest.

You have the option of unsubscribing from these offers. You can do so by emailing us at info@viaLetter.com

If you do not want to receive such offers & promotions, please either unsubscribe yourself through the address given above.

Questions and Comments
If you have any questions, comments or suggestions regarding our website's privacy policy, or regarding any other aspects of our Web site, please write to us at info@viaLetter.com.

You can also post your views to our office at:
viaLetter, 15c Micawber Street, London, N1 7TB

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